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Japanese people are getting rid of prejudices toward cosmetic surgery, and the demand has increased due to the influence of social media. The highest-demand surgery is eye procedures, and face-lifts and dark circles under the eyes are following. Patients used to be those whose appearance was important, such as celebrities and certain occupations, but cosmetic surgeries have become common among ordinary people.

Social media made people realize that cosmetic surgery is not exclusively for certain people. There are so many reports online by people who underwent cosmetic surgeries. They are ordinary people, for example, a civil servant, a nurse, an admin, or a homemaker. The fact that people who are like your friends undergo such surgery is enough to remove prejudice toward plastic surgery. By the way, eye procedures include double eyelid surgery, blepharoptosis, and epicanthoplasty. The increase in procedures for hair loss is worthy of a special mention.

One of the potential downsides or risks is causing plastic surgery addiction, a disorder that features obsessions with changing one's appearance through surgical procedures. The behavioral disorder has strong connections with body dysmorphic disorder, childhood trauma, and borderline personality disorder. The addiction worsens mental health, puts a burden on finances, or causes irreversible physical damage. Social media sometimes affects body image and deprives self-esteem, resulting in many attempting plastic surgery to improve their appearance. No matter how pretty they become, critics always appear online, which leads some to be addicted to cosmetic surgery.