無料体験レッスン
小売業において消費者を惹きつける方法について話してみよう
作成したスクリプトは講師により添削されます。
It's really important and difficult matter. Now we are the third biggest company in our industry. However the gap of total profit of this three years between theirs and ours doesn't change. We need to make new strategy to take customers away form them and to attract new customers. In my opinion, we shouldn't come into the price competition, because I think we never win with that strategy due to our position. We have to give a new added value to our products and build stricter our brand equity. What do you think about my opinion?
It's a really important and difficult matter. Now we are the third biggest company in our industry. However the gap of total profit of these three years between theirs and ours hasn't changed. We need to make a new strategy to take customers away from them and to attract new customers. In my opinion, we shouldn't enter into a price competition, because I think we will never win with that strategy due to our position. We have to give a new added value to our products and build our brand equity. What do you think about my opinion?
For our existing products, we can improve the way of how to promote, how to explain the products, and how to give customers more satisfactory after-sales services. As you know, I'm Japanese, and I think our strategy don't fit to our country. For example, Japanese tend to think services should be included in the price, but our company doesn't think that way. We are global company and our sales strategy is unified. But our customers are different and our staff are different. So I think we should transform the strategy flexibly according to which country our target is.
For our existing products, we can improve the way we promote, how to explain the products, and how to give customers more satisfactory after-sales services. As you know, I'm Japanese, and I think our strategy doesn't fit our country. For example, the Japanese tend to think services should be included in the price, but our company doesn't think that way. We are a global company and our sales strategy is unified. But our customers are different and our staff are different. So I think we should transform the strategy flexibly according to which country our target is.
Yes, I think we should have a trial. In Japan, people might value the services more than the prices, but the other country might value the prices more than the services. By having a trial, we can know what is important, and what customers want for our products. It may be needed to have a cross-section meeting with planning department, the customer service department, and development department.
Yes, I think we should have a trial. In Japan, people might value the services more than the prices, but another country might value the prices more than the services. By having a trial, we can know what is important, and what customers want for our products. A cross-section meeting with the planning department, the customer service department, and development department may be needed.
That's a good idea. I think our design is so unique and user-friendly that other competing companies won't imitate. I believe that if users use our products once, they won't never buy other products. Thus, how about holding a kind of event that visiter can use them freely? Additionally, if we ask visiters to fill out questionnaires, we can get more information about what customers want for our products.
That's a good idea. I think our design is so unique and user-friendly that other competing companies won't imitate it. I believe that if users use our products once, they won't ever buy other products. Thus, how about holding a kind of event where visitors can use them freely? Additionally, if we ask visitors to fill out questionnaires, we can get more information about what customers want for our products.
Great! A promotion event of our products will be held two month later. I'll talk about this plan to the project team.
関連単語
- consumer（消費者）
- quality（品質）
- attract（惹きつける）
- price（価格）
- customer service（お客様対応）
関連フレーズ
- The advantage of retail stores is that they are able to sell their products through direct customer contact.（小売業の利点は、消費者に直接的な接点を持って商品販売を行えることです。）
- What should I do in order to grasp the needs of customers?（消費者のニーズを把握するためにはどのようにすれば良いですか？）
- If you lower the price too much, it is likely to be thought of as having less value. （販売価格を下げすぎると、価値がないと思われてしまう可能性があります。）
- The reason customers purchase a product is that they are satisfied with the price.（消費者が商品を購入するのは、その価格に納得しているからです。）
- Customers consider the disposal fee as well when buying a product.（消費者は、処分費用のような購入後にかかるコストも考えた上で購入の意思決定を行います。）
こんな方にオススメ
2. Use "these" with plural nouns (years).
3. You need to say it "hasn't changed" as you are talking about the past until now.
4. "a" is needed.
5. Corrected spelling.
6. This is more suitable word choice.
7. You need to add "will" as you are talking about the future.
8. "stricter" doesn't sound natural.