Original

フォーカスすべき市場について議論しよう

Discussing your company's target market
あなたは部長と自社がフォーカスすべき市場について話し合っているところです。
間違った市場に不必要な時間と資金を費やす企業がありますね。予想的中しなかったら、売上げが減るでしょう。
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We need to focus more on our target market.
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We need to focus more on our target market.

I agree. We have spent huge advisement budget on mass media, however, it's not working as before. TV advertisement is not working, especially, for the younger generations. There is no all-encompassing media that is able to reach all generations these days. Due to the diverse media, we need to plan a media strategy precisely by a target audience. We have the wide rage of products that targeting various segments, and becoming difficult to maintain low CPA. Now may be the time to concentrate our products and a target audience.

自然な表現

I agree. We have spent a huge advising budget on mass media. However, it's not working as before. TV advertisement is not working, especially, for the younger generations. There is no all-encompassing media that is able to reach all generations these days. Due to __ diverse media, we need to plan a media strategy precisely by __ target audience. We have a wide range of products that target various segments, and it is becoming difficult to maintain a low CPA. Now may be the time to concentrate on our products and __  target audience.

1. Indefinite article needed here before single countable noun
2. This is the correct word here
3. However comes after a full stop
4. Word not needed
5. Word not needed
6. Indefinite article needed here before single countable noun
7. This is the correct word here
8. This is the correct word here
9. Continuous tense
10. Indefinite article needed here before single countable noun
11. This is the correct preposition here
12. Word not needed
I agree with you. Do you think young generations watch TV? I think they now spend more time on SNS. How about advertising using these platforms?

Yes, young people don't watch TV anymore. They prefer to watch Youtube and VOD, especially, the growth of Netflix and Amazon Prime are remarkable. They spend time on social media as well.
However, running digital advertisement is not easy because we need to turn the PDCA cycle at a high speed. Knowledge of IT is necessary to handle and analyze large amounts of data, so I think we need to hire a digital marketing specialist.

自然な表現

Yes, young people don't watch TV anymore. They prefer to watch Youtube and VOD, especially, the growth of Netflix and Amazon Prime are remarkable. They spend time on social media as well.
However, running digital advertising is not easy because we need to turn the PDCA cycle at __ high speed. Knowledge of IT is necessary to handle and analyze large amounts of data, so I think we need to hire a digital marketing specialist.

1. This is the correct word here
2. No article needed as speed is uncountable here
I agree with you. We were used to non-digital marketing, and if we don't hire a specialist, we will not win? Do you know a reputable digital marketing specialist?

For utilizing mass media, the power of media buying is necessary. We have to depend on this to an agency which has strong connection with TV stations. There are not so many agencies that has such a strong power, so the market is oligopoly. We have no choice but to accept their media plan. On the other hands, the market of digital advertisement is very competitive, and a bunch of agencies exists regardless company size. For getting good deal from them, we need someone who can negotiate with them on equal footing. I know an able man of this.

自然な表現

For utilizing mass media, the power of media buying is necessary. We have to depend on an agency for this which has a strong connection with TV stations. There are not so many agencies that have such ___ strong power, so the market is an oligopoly. We have no choice but to accept their media plan. On the other hand, the market for digital advertising is very competitive, and a bunch of agencies exists regardless of company size. For getting a good deal from them, we need someone who can negotiate with them on an equal footing. I know an able man of this.

1. This is clearer here
2. Indefinite article needed here before single countable noun
3. third person verb needed here
4. No Indefinite article needed here before uncountable noun
5. Indefinite article needed here before single countable noun
6. punctuation
7. This is the correct expression here
8. This is the correct preposition here
9. This is the correct word here
10. This is the correct preposition here
11. Indefinite article needed here before single countable noun
12. Indefinite article needed here before single countable noun
That's good. I think we should also segment our market, and use different approaches. Customers are different. I would like you to book an appointment with that man for a meeting on Monday. Is it possible? Do you know how much he charges for his service?

Yes, I will book a meeting with him. I'm not sure about the fee. Let's find out. I hope he will help to plan our new media strategy. Beforehand, we should analyze our products and decide which products we are going to focus on. Product portfolio management analysis may be good to start. I will prepare the material for the meeting.

自然な表現

Yes, I will book a meeting with him. I'm not sure about the fee. Let's find out. I hope he will help to plan our new media strategy. Beforehand, we should analyze our products and decide which products we are going to focus on. Product portfolio management analysis may be a good place to start. I will prepare the material for the meeting.

1. This is the correct expression here
Yes, to achieve a good marketing plan, we need to focus. If we don't focus we won't win. I am confident this will work. Is there anything else you would like to suggest before we end this meeting?

This is enough for now. After we figure out some products that are going to focus on, I will think about persona marketing for knowing our target segment more specific.

自然な表現

This is enough for now. After we figure out some products that we are going to focus on, I will think about personal marketing to know our target segment more specifically.

1. Subject needed
2. This is the correct word here I think
3. Infinitive needed for purpose
4. Adverb needed
  • define(明確にする)
  • niche(隙間市場、特定分野)
  • general(一般的な)
  • particular(特定の)
  • identify(識別する、特定する)
  • typical(典型的な、代表的な)
  • specific(明確な 具体的な)
  • pinpoint(〔特定のものを〕指摘する)
  • determine(決心する、(性質・程度などを)測る)
  • Our business strategy shouldn't exclude potential clients who don't match the criteria of our target market.(当社の事業戦略は、当社がターゲットとする市場の基準に合致しない潜在的なクライアントを排除するべきではありません。)
  • According to this report, our current customer base doesn't match our target market.(この報告によると、我々の現在の顧客基盤は当社がターゲットとする市場と一致していません。)
  • Our target market is much too small to ensure profitability.(当社のターゲット市場は収益性を確保するにはあまりにも小さいです。)
  • Our target market has always been ill-defined.(当社のターゲット市場はいつも明確に定義されないでいます。)
  • If our target market is teenagers, then why are we advertising in magazines that they don't read?(当社のターゲット市場が10代であるならば、何故私たちは彼らが読んでいない雑誌で広告をしているのでしょうか?)
  • To say that our target market is women is much too general.(当社のターゲット市場が女性であると言ってしまうのは、あまりにも一般的すぎます。)
  • We should not only determine who has an interest in our products, but also whether they can afford them.(誰が当社の製品に興味を持っているかだけでなく、顧客がそれらを買う余裕があるかどうかについても測定するべきです。)
  • If this company is to survive these tough times, we need to expand our target market.(もしこの会社がこれらの厳しい事態を切り抜けるとするなら、私たちはターゲット市場を拡大する必要があります。)
  • We need to appeal more to our more affluent consumers.(私たちは、より裕福な消費者に対しもっとアピールする必要があります。)
  • We seem to be losing sight of who our customers are.(私たちは誰がお客様であるかを見失っているように思えます。)

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