会社の売上高の構成内容について説明しよう

We operate 400 stores selling beverage drinks and food items. 70% of our sales come from beverage sales and the coffee latte is the bestseller among all the items. Nearly 60% of beverage sales come from the coffee latte. 30% of our sales are food items, there are nearly 30 kinds of food items like pastries and cakes available in our stores.
Our sales grew by 5% each year in a steady path, and we plan to open 20 stores every year in the next five years and keep the sales growth at 5% each year.

No, we operate only in Japan. We want to ensure that we provide quality foods and services to our customers, and if we expand rapidly, there must be some sacrifices. In order to maintain our services, we choose to grow in a steady way which is focused on the domestic market so there's so expansion plan outside Japan at this moment.
Besides the coffee latte, the cappuccino is also very popular in our store, and we can sell 30 cups per store every day. Also, our newly introduced fresh juices are also very popular because more and more people want to live healthy.

The cheesecake and almond croissant are the best sellers in our food category. We change the food menu every quarter, if the sale of a particular item is not good, we replace it with new items, but we have been selling these 2 items for more than 8 years now, and they are still very popular.

It all depends on our talent food team, they have deep knowledge about making food and they are very creative. I also believe that they have worked very hard to keep their sensitivity on food. They visit food exhibitions around the world and try to come up with new ideas to develop new food items. And of course we monitor the selling situation and check the preferences of our customers. For example, we found that our customers tend to order breads in the morning and cakes in the afternoon, so we adjust our display.

Supermarkets adjust their layout in order to bring some excitement to the customer's shopping experience. This helps customers notice that there is something new there and not feel bored during their shopping. However, the layout usually doesn't change a lot, they have particular principles to follow, e.g., they usually put the fresh fruits and vegetables near the entrance, and the frozen food at the end of the hall.